Alejandro Gutiérrez Ortiz is an award-winning Industrial Designer based in México, with a degree from CIDI, Universidad Nacional Autónoma de México. From the start, he has been focusing on the interpretation of the object itself - from a functional, playful and modular point of view. This principal led him to develop his first projects for world-renowned brands, such as; BMW, Bacardi, Sony, Baita as well as bar styling for Grupo Bacardi, in particular for brands such as; Grey Goose, Finlandia and Bombay Sapphire.
Years later after establishing his own design practice in Mexico City, Alejandro partnered with Grupo Delher, and was in charge of New Projects Development, where he had the opportunity to create POP furniture for brands like Nestlé,
Philip Morris and Boy London. At the same time, under his direction - Delher created and implemented a special governmental program in Chiapas, México for street vendors - that offered more practical and serious economical solution to their business.
At the time, there was enormous potential in the development for new public spaces in the country - opening the doors to collaborate with the Mexican government, along with some of the best architects and design professionals in the country - to propose design solutions for public spaces. In 2012 together with Marcelo Sánchez Breton, they decided to co-found Obiect, a company focused in the development of industrial design objects, seen through an analytical and conceptual eye.
The company focuses on the manufacturing of urban products, for both residential and public spaces. As Creative Director, Alejandro was in charge of developing projects that included, benches, signaling, lighting, kiosks, public bike racks, bollards, and public transport stands to name a few.
Some notable projects include; the design and development of public spaces in key Mexican cities such as; Centro Histórico of León, the Zócalo of Acapulco, Parque Hidalgo in León, La Ruta del Peatón in León, Averanda Shopping Center, bike racks in Mérida and new bus shelters in Boca del Río and Acapulco . At the same time, Alejandro developed urban kiosks for Nutrisa, Barrio Chino, Averanda and design the new family for IMU in Mexico City. Alejandro was also responsible for designing and developing for the Government in Mexico City, UNAM and BMW - the first universal electrical charging station for cars in America.
Some notable awards for the collaboration in Parque Hidalgo include; Archdaily ‘Obra del Año”(nomination), Entremuros Firenze Award (1st Place) and Glocal Design, ‘Noldi Schreck’ Award (3rd place). Alejandro has also participate in the Abierto Mexicano de Diseño in Mexico City and ‘Muestra de Diseño Mexicano con Vista a Futuro’ - at WIPO - World Intellectual Property Organization, Geneva Switzerland.
Alejandro now runs his own design studio - Alejandro Gutiérrez Design Studio and continues to develop projects, as well as collaborates with different brands on an International level.